
At Towing Forward Company, we handle over 1,500 dispatch calls per day across 18 cities. We’ve worked with fleets large and small, seen nearly every type of operation, and heard all the common ideas about dispatching — some of them helpful, many of are Dispatch Myths,
If you’re still managing dispatch the “old school” way, you could be losing more than just time. You could be missing out on serious profitability, efficiency, and customer satisfaction.
Let’s bust five of the most common dispatch myths — and show you how AI-assisted dispatch is reshaping how the smartest towing companies operate.
🚫 Dispatch Myth #1: “Dispatching is an art that takes years to master.”
✅ The Truth: Dispatching is a process, not a mystery.
Yes, experienced dispatchers are valuable — but relying on one “super dispatcher” creates bottlenecks, burnout, and risk. What happens when they’re out sick or move on?
At Towing Forward, we’ve turned dispatching into a repeatable process. That means we can train new dispatchers fast, and even better — our AI Assist system learns these patterns and executes them with consistent accuracy. You’re not stuck depending on one person who “just knows how.” Talent is good, but a repeatable process is better.
🚫Dispatch Myth #2: “Dispatching is all about efficient truck assignments.”
✅ The Truth: Dispatching should be about maximizing revenue.
Too many companies think dispatching is just sending the nearest truck. That’s important — but it’s not the whole picture.
Modern dispatching prioritizes the most valuable jobs, not just the closest ones. With AI Assist, your system can automatically flag high-paying calls, identify repeat customers, and surface upsell opportunities — making every decision about profit, not just distance.
🚫 Dispatch Myth #3: “Driver relationships are built by being nice.”
✅ The Truth: Drivers want clarity and speed.
Being friendly is great, but what drivers value most is accurate, timely information. They don’t want to call dispatch five times, or at all. to clarify information. Text, Voice, even Radio, we can get drivers the info they need.
AI Assist ensures every job detail — from location to service type — is communicated instantly and clearly. That means fewer mistakes, less friction, and happier drivers who stay productive and focused.
🚫Dispatch Myth #4: “Dispatchers just wait for the phone to ring.”
✅ The Truth: Dispatch is always working — or should be.
The best dispatchers juggle multiple calls, contracts, and priorities. But they’re still human. During slow periods, it’s easy to lose focus. Overnight? Even harder to stay sharp.
That’s where AI makes a difference. AI Assist never sleeps, never gets distracted, and never misses a beat. Whether it’s 3 PM or 3 AM, it can triage calls, track priorities, and keep your system moving forward busy or not.
🚫 Dispatch Myth #5: “The dispatcher’s job is to keep drivers busy.”
✅ The Truth: The dispatcher’s job is to make you money.
Busy doesn’t always mean profitable. The real job of dispatch is to maximize every truck’s value per hour. That means taking the right jobs, minimizing downtime, and optimizing routing based on contract requirements, customer value, and fleet availability.
With AI Assist taking care of the routine admin and call handling, your team can focus on what really matters — profitability.
It’s Time to Break the Myths
If any of these dispatch myths sound familiar, it might be time to rethink how your dispatching is done.
AI-assisted dispatching isn’t just about replacing people — it’s about supporting them, simplifying operations, and giving you tools to grow without adding more headaches.
Let us show you how AI Assist can improve your revenue, reduce errors, and help your operation run smoother — from day one.
📞 Call us at 760-519-2230
📅 Or click here to book a live demo
For a video that tells you more about AI Assist Click here