How to Get More Motor Club Calls and Grow Your Towing Business
Motor Club Calls can be the difference between idle trucks and an expanding towing business. Every call matters—not just for immediate revenue, but for maintaining strong relationships with motor clubs that can drive consistent work your way.
That’s why optimizing your operations is critical. The more efficient, professional, and reliable your dispatching process is, the more Motor Club Calls you’ll receive—and the fewer will go to your competitors.
At Towing Forward Company, we handle calls from almost every major motor club and insurance company. With over 10,000 calls per month managed across platforms like Towbook, Omadi, and Salesforce, we’ve seen firsthand what makes motor club dispatching successful.
While some towing companies try to “beat the algorithm” with unproven tricks, we focus on proven strategies that actually increase your Motor Club Calls.
How to Get More Motor Club Calls (What Actually Works)
Motor clubs have their own internal ranking systems for assigning calls, but one thing is certain: they prioritize towers who make their jobs easier. That means fast response times, reliability, and professionalism.
Here are the key factors that actually influence how many Motor Club Calls you receive:
1. Fast, Consistent Response = More Calls
You lose 100% of the calls you don’t accept, and motor clubs keep track of your response rate. If you consistently reject or delay calls, your ranking will drop—causing fewer Motor Club Calls to come your way.
🚀 How to improve:
✔ Have a dedicated dispatch team ready to respond immediately.
✔ Ensure all shifts are covered—missed calls during off-hours still count against you.
✔ Keep response times under 60 seconds whenever possible.
At Towing Forward Company, we train our dispatchers to catch every call quickly and ensure smooth handling, so no opportunity is lost.
2. Know the Policies of Each Motor Club
Each motor club has different policies, expectations, and service level agreements (SLAs). Understanding how each club operates can mean the difference between getting more calls—or getting skipped.
💡 Key things to know:
✔ Some clubs prioritize towers who accept specific types of jobs (e.g., long-distance tows, accident recoveries).
✔ Billing, documentation, and communication preferences vary between clubs—get it right the first time.
✔ Some clubs require real-time status updates—late updates could cost you future jobs.
Pro tip: Train your dispatchers on the specifics of each motor club to ensure compliance and boost your standing.
3. Pleasant, Professional Communication Matters
The dispatching process is stressful, but how your team communicates makes a huge difference. Motor club reps appreciate calm, professional, and confident dispatchers—and they remember who makes their job easier.
📞 Best practices for communication:
✔ Speak clearly and professionally—no rushing, arguing, or frustration.
✔ Confirm details accurately to avoid misunderstandings.
✔ Be polite and accommodating—motor clubs value providers who are easy to work with.
🚀 At Towing Forward Company, our dispatchers go through a multi-week training and vetting process to ensure they’re calm, professional, and efficient on every call.
Why Professional Dispatching Increases Motor Club Calls
Many towing companies struggle with staffing a reliable, professional dispatch team, leading to missed opportunities and lower Motor Club Call volume.
That’s where outsourced dispatching can give you a competitive edge.
At Towing Forward Company, we:
✅ Staff trained dispatchers who know motor club policies inside and out.
✅ Cover all shifts, ensuring you never miss a Motor Club Call.
✅ Improve response times, helping you secure more calls and higher rankings.
Let us Help
Handling more than 1000 calls per day in 17 cities across the US has taught us how to handle motor clubs. Let us show you hot it is done. Call 760 519-2230 today to learn more. For a free quote click here
If you are a small operation with a few trucks click here.
Let’s gotget more of those Motor Club $$$!