How Focusing on Motor Clubs Can Boost Your Towing Revenue

At Towing Forward Company, we manage thousands of tow calls every single day. That volume gives us a front-row seat to see how different towing operators handle their relationships with motor clubs and insurance companies. While there is no single “best” way to work with motor clubs, there is one principle that stands out across the industry: Focus drives results.

So what does “focus” really mean for your towing business?

Motor clubs pay different rates and send different call volumes to operators based on their performance. Every motor club’s evaluation is based on how you treat them — not how you treat every other club. That means if you deliver strong results for a motor club — with fast response times, consistent ETAs, and professional dispatch handling — you will be rewarded. More calls, higher rates, and even incentive bonuses can come your way.

Prioritizing the right motor clubs pays. By ranking motor clubs and giving priority to those that reward you best, you can build strong, profitable partnerships. But be aware that clubs you deprioritize may view you differently. They might send you fewer calls or pay you lower rates. Still, if your overall revenue per tow improves, your business is winning.

You cannot be all things to all motor clubs. That is why you must choose a strategy, stick with it, and refine it over time.

How to Increase Your Revenue Per Tow with Motor Clubs

If you’re serious about improving your profitability with motor clubs, here’s a proven plan to follow:

• Call your motor clubs directly. Ask them what you can do to improve your performance and qualify for higher rates or incentives. Many motor clubs have dedicated representatives who can provide you with performance guidelines and tips for earning more calls.
• Research all your options. Don’t just talk to one motor club — contact all of them and compare their offers. Ask about their incentive programs, bonus pay for priority calls, and how they measure success. Try https://www.agero.com or https://www.geturgently.com if you are not sure where to start
• Develop a strategy. Bring this information to your dispatch team. Rank which motor clubs you want to prioritize and build a plan around them. Ensure your dispatchers know the service metrics each club values most, such as response times, arrival rates, acceptance percentages, or complaint rates.
• Communicate daily. Review these key metrics with your dispatchers every day. Address obstacles they’re facing that might prevent them from achieving high performance. Invest in dispatcher training or improved processes to make their jobs easier and more consistent.

By targeting the motor clubs that reward you with higher rates and larger volumes, you will raise your revenue per tow, stabilize your workload, and strengthen your bottom line.

The Negotiation Advantage

If the motor clubs you don’t prioritize notice a decline in your performance, don’t panic — be transparent. Let them know you are working with another club that provides better compensation and better support. This transparency might even motivate them to offer you a better deal to win back your focus.

Remember, you are in control of which motor clubs you prioritize, and you should negotiate accordingly.

How Towing Forward Supports Your Motor Club Strategy

At Towing Forward Company, our mission is to help you maximize your performance and revenue with every motor club you choose to work with. Our dispatch services are designed to align with your business priorities, giving you consistent and transparent reporting so you can track results. By collaborating with our clients, we optimize dispatch strategies to deliver the performance metrics that matter most to the motor clubs you value.

With our AI-assisted dispatch system, we ensure that your motor club partners see rapid responses, accurate ETAs, and consistent professionalism on every call. That means you keep getting the high-value opportunities that grow your revenue per tow and build a stronger reputation.

Why Focus Pays Off

A focused strategy is the difference between surviving and thriving in the competitive towing market. When you commit to serving a handful of motor clubs at the highest level — rather than trying to serve everyone equally — you unlock the best rates, the most profitable calls, and long-term partnerships.

Are you ready to boost your motor club revenue?

Contact Towing Forward Company today to discuss how we can help you improve your dispatch performance and grow your towing profits. Call us at 760-519-2230 or click here to request a custom quote.